Work With Me
Senior Marketing Leadership, Without the Full-Time Overhead
There are two ways to work with Birdsong. Both give you direct access to 15+ years of senior marketing experience - no account managers, no juniors, no fluff.
Some businesses know exactly what they need. Others just know something isn't working.
Either way, the starting point is the same: clear thinking, honest assessment, and a plan that connects marketing to commercial outcomes.
Birdsong works with Canberra organisations at two levels: a one-off audit for businesses that need clarity now, and an ongoing fractional engagement for those ready to act on it.
The One-Off
Marketing
Audit
Not sure what's working or why growth has stalled? A marketing audit gives you an independent, senior-level review of your current marketing: what's performing, what's wasted, and where the real opportunities are.
You receive a written report, a prioritised action list, and a 60-minute debrief.
Best for: Businesses about to invest in a rebrand, new website, or campaign, or anyone who wants an honest second opinion before spending more.
The Ongoing Partnership
Fractional Marketing Director
For organisations that need strategic marketing leadership on a sustained basis, without the cost of a full-time hire.
As your Fractional Marketing Director, I work alongside your team on an agreed number of days per month: setting strategy, guiding execution, and keeping marketing focused on what actually drives growth.
Best for: Growing businesses that have outgrown ad hoc marketing but aren't ready for a full-time marketing director.
Not sure which is right for you?
Many clients start with the audit. It gives us both a clear picture of where things stand and often becomes the foundation for an ongoing engagement.
If you're unsure, get in touch, and we'll work out what makes sense for your situation.