Sectors
Deep Industry Experience. Senior Strategic Thinking.
Every sector has its own dynamics, including trust thresholds that take years to build and moments to damage.
From compliance obligations, referrer relationships and reputation sensitivities - I have worked across private healthcare, allied health, professional services, and the built environment as a senior strategic partner who understands what drives growth in each of these worlds.
That means less time bringing me up to speed, and more time focused on what actually moves the needle for your business.
Industry Experience
Private Healthcare
Strategic marketing for private medical practices, specialist clinics, and multi-service healthcare organisations in Canberra. Including referrer
pipeline development, patient acquisition, AHPRA-compliant positioning, and digital presence led at a senior level.
Allied Health
Practice growth strategy for physiotherapy, psychology, occupational therapy, dietetics, and dental clinics. Local SEO, referrer engagement, patient communication, and AHPRA-compliant content tailored to each discipline's specific regulatory environment.
Professional Services
Marketing strategy for consultancies, advisory firms, and specialist service businesses where reputation and thought leadership are the primary growth levers. Clear positioning, credibility-building content, and pipeline strategy for firms that sell expertise.
Alison Jones,
Strategic Marketing Advisor
A marketing audit from Birdsong is not a templated checklist. It's a senior-level review shaped by 15+ years working across private healthcare, professional services, management consultancies, and specialist SMEs in Canberra and beyond.
You'll work directly with me - not a junior analyst - and receive recommendations grounded in commercial reality, not marketing theory.