ABOUT BIRDSONG MARKETING
I'm Alison Jones, a seasoned marketing professional with 18 years of experience. I specialise in delivering strategic, high-impact marketing solutions that drive brand distinction and business growth.
Results Delivered
Leading marketing strategy for a Canberra client, I built and ran an integrated Google and Meta campaign and led the launch of a new website alongside a high-performing agency I sourced and project managed on behalf of the organisation.
These are marketing numbers that growing businesses can feel: more enquiries, more calls, more qualified attention, not just bigger numbers on a dashboard.
Alison Jones
Fractional Marketing Director
I'm Alison, a Fractional Marketing Director with 18 years of experience elevating premium brands, visionary entrepreneurs, and industry leaders to achieve lasting market influence.
I partner with businesses that aspire to go beyond visibility and achieve market distinction.
My expertise spans:
-
Luxury Experiences
-
Management Consultancies
-
Architecture & Building
With a background in Psychology, I decode consumer behaviour and purchasing psychology to craft intelligent, emotionally resonant marketing strategies. My deeply personal approach ensures your brand narrative captivates, influences, and ultimately drives high-value engagement.
_____
Contact me today for a free 1-hour Discovery Call to discuss what you’re looking for to amplify your marketing efforts.
Marketing rarely stalls because a business isn't trying. It stalls because no one senior is steering.
For the past 18 years, I've led marketing for established organisations across professional services, healthcare, construction, consulting and premium brands; businesses that have outgrown ad-hoc tactics but aren't ready to carry the cost of a full-time marketing executive.
That gap is exactly where I work.
As a Fractional Marketing Director, I step into your business as a senior leader, not another supplier handing you a to-do list.
I take ownership of the thinking most growing companies are missing: where marketing is actually heading, how it connects to revenue, and what your team should be doing about it on Monday morning.
You get director-level judgement and accountability, without the commitment, cost or risk of a full-time hire.
I sit at the leadership table, report to boards, own budgets and priorities, and lead both internal teams and external agencies through growth, change, and the occasional mess that needs untangling.
Working across different sectors means I bring pattern recognition you won't get from a generalist contractor or a junior hire. I've usually seen your problem before, and I know which levers are worth pulling and which are not.
What I do as your Fractional Marketing Director:
-
Define and own a marketing strategy tied to your business goals, not vanity metrics
-
Translate revenue targets into clear, executable plans your team can actually deliver
-
Set the priorities, budgets and KPIs that matter, and retire the activity that doesn't
-
Lead and coordinate your internal people and external agencies so everyone pulls in one direction
-
Provide honest, executive-level reporting and accountability to you and your board
-
Act as a strategic sounding board to the CEO and leadership team, so marketing decisions stop landing on the wrong desk
This works best for established Canberra and ACT businesses that already have people to execute, but no one to lead, where the activity is happening, but the direction, alignment, and commercial rigour are missing.
If that sounds like where you are, the next step is simple: a straightforward conversation about your business and whether I'm the right fit.
No pressure and no jargon - just a clear view of what senior marketing leadership could do for your growth.
The name Birdsong Marketing represents clarity, resonance, and the power of a
well-crafted message.
Just as birdsong cuts through the noise of nature with purpose and precision, effective marketing should do the same; captivating the right audience with a compelling and authentic voice. It symbolises communication that is both strategic and natural, evoking emotion while delivering impact. Birdsong Marketing embodies this philosophy, helping businesses craft narratives that not only stand out but also leave a lasting impression in a crowded marketplace.
LET'S TALK
Not sure what you want or where to start? Or perhaps you've got some clear marketing goals in mind!
We'd love to work with you.
Let's connect.
