BIRDSONG MARKETING
WHAT CAN I TAKE OFF OF YOUR MARKETING
TO-DO LIST?
Strategic Marketing Direction | Marketing Strategy | Social Media Marketing | Copywriting | Content Creation | Website Design
This is tailor-made marketing for your brand.
I work with you to understand what you need to reach more customers and clients. Marketing strategies are then personalised based on your priorities and implemented through multi-channel marketing.​
Strategic Marketing Direction as Your Fractional CMO
Cost-effective senior leadership marketing advice without the overheads of a full-time director
Strategic Planning & Positioning
End‑to‑end marketing strategy and roadmap, including audits, target audiences, brand positioning, and go‑to‑market plans.
Execution & Optimisation
Campaign and content strategy, lead generation and funnels, SEO/SEM/paid social, email automation, MarTech and CRM setup, plus ongoing performance tracking and optimisation.
Leadership & Governance
Coaching your team, directing external agencies, reporting and providing guidance on risk, issues, and crisis communications.
Review, revise, revamp
This is a great place to start if you want to get the most out of your budget. Birdsong Marketing works with you 1:1 to understand the needs of your business and create a plan that puts tactics into action.
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Review your current marketing efforts
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Understand your goals and objectives
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Conduct a competitor analysis
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Create a detailed marketing plan
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Outline tactical ways to reach our targets
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Devise your content marketing calendar
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Design new content with your goals and objectives in-mind
Bring your brand to life
Trying to keep up with content production, posting, likes and comments on your social media channels can be a full-time job.
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Perhaps you have existing channels that you simply don't have the time to post content to daily? Or, maybe you want to revitalise your social media marketing content and perhaps launch on a new platform? I can oversee and manage your social media accounts not only in your brand voice but with clear deliverables in mind.
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Consulting
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Social audits
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Strategic planning
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Tracking + reporting
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The power of the written word
Do you know what you want to say to your clients and customers, but you're not quite sure how to say it? With a clear, concise brand-aligned tone, great copy content has unlimited potential in bringing people to your business. Birdsong offers ongoing and one-off copywriting services to suit your needs.
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Website copy
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Newsletters
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Social media posts
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Blogs
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Ad copy
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Print and digital
Look like the real deal
Birdsong Marketing creates visual content that elevates your brand. Using Canva design software, we work with you to understand what your marketing efforts need to show up and show off the best side of your business.
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Instagram Content - Posts, Stories, Reels, carousels
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Facebook Content - Posts, Stories, carousels, banners
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LinkedIn Content - Posts, Articles, carousels, banners
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Email Marketing - PDF templates
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Others as needed e.g. calendars, infographics, slide decks
High-performing websites that work
Have you got a website that fails to help your clients, inform your patients, or close sales? I create simple, high-performing websites ​that not only align with your brand, but are high-performing on Google search resutls/
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Squarespace websites
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Wix websites
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SEO keyword research
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SEO optimisation
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Aligned with your overall business objectives
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Reporting & tracking
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Aligned with your marketing strategy, including Google Ads
Areas of Expertise
LET'S TALK
Not sure what you want or where to start? Or perhaps you've got some clear marketing goals in mind!
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We'd love to work with you.
Let's connect.
