WHO I'VE WORKED WITH
Most Canberra Businesses Are Spending on Marketing Without Knowing What's Working
You're running ads, posting on socials, maybe paying an agency. But you're not sure what's actually driving enquiries or why growth has stalled.
A marketing audit cuts through the noise. It gives you an independent, senior-level review of everything you're currently doing: what's working, what's wasted, and where the biggest opportunities are hiding.
No jargon. No agency spin.
Just a clear picture of your marketing, from someone who's been doing this for 15+ years.
What a Marketing Audit Covers
A Birdsong Marketing audit is a structured review across the four pillars that determine whether your marketing is built to grow:
Positioning and Messaging: Is your brand saying the right thing to the right people? I review your value proposition, key messages, and the clarity with which your offer is communicated across all channels.
Digital Presence: Website, SEO, Google Business Profile, and social channels. I assess visibility, performance, and the gaps between where you are and where your target clients are looking.
Channel Performance: Which channels are generating leads and which are eating budget? I review your current marketing mix and identify where effort is disproportionate to return.
Strategy and Foundations: Do you have a clear marketing strategy, or are you reacting? I review your overall approach, target audience clarity, and whether your current activity maps to business goals.
What You Receive
At the end of your audit, you receive:
-
A written report (not a slide deck of generic recommendations) covering findings across each pillar
-
A prioritised action list, including the 3-5 things that will move the needle most, in order of ROI
-
A 60-minute debrief session to walk through findings and answer questions
-
Clear next steps, whether you continue working with Birdsong or take the report in-house
Turnaround: 2-3 weeks, depending on scope.
Is a Marketing Audit Right for You?
A marketing audit is a good fit if:
-
You're spending on marketing, but can't point to a clear ROI
-
You're about to invest in a new website, campaign, or rebrand and want a clear brief first
-
You've inherited a marketing function and need to understand what you've got
-
Growth has plateaued, and you're not sure why
-
You want a second opinion on what an agency or supplier has told you
It's also the natural starting point before engaging a Fractional Marketing Director; the audit becomes the foundation for the strategy.
Marketing Impact by Numbers
Alison Jones,
Strategic Marketing Advisor
A marketing audit from Birdsong is not a templated checklist. It's a senior-level review shaped by 15+ years working across private healthcare, professional services, management consultancies, and specialist SMEs in Canberra and beyond.
You'll work directly with me - not a junior analyst - and receive recommendations grounded in commercial reality, not marketing theory.
FAQs
How long does a marketing audit take?
Once you've completed the intake form, the audit takes 2-3 weeks, depending on your project scope, size of your business, number of team members, marketing channels, CRMs and more. The process includes a review of your existing marketing assets and channels, as well as a 60-minute debrief session once the report is ready.
What do you need from me to get started?
An intake form covers the basics: your business goals, current marketing activity, channels you're using, and any specific concerns. If you have access to analytics, ad accounts, or previous reports, these help, but they're not required.
How is this different from a free marketing review?
A free review is typically a sales tool; a brief conversation designed to identify problems so an agency can pitch solutions. An audit from me is an independent, paid engagement with a written deliverable. You own the report and can use it however you choose.
Can the audit cover a specific area only — like just SEO, or just social media?
Yes. If your concern is specific, we can scope the audit accordingly. Get in touch, and we'll discuss what makes sense for your situation.
What does a marketing audit cost?
Pricing is provided on enquiry, as scope varies. Get in touch for a no-obligation conversation.
