WHO I'VE WORKED WITH
What is a Fractional Marketing Director?
A Fractional Marketing Director partners with organisations that need strategic marketing leadership but don’t require (or can’t justify) a full-time executive salary.
They provide high-level guidance across brand, messaging, positioning, campaigns, digital strategy, and team leadership, ensuring the organisation has clarity, direction, and a marketing engine that actually drives growth.
A fractional Marketing Director bridges the gap between strategy and execution: they set the roadmap, guide internal teams or suppliers, ensure consistency, and keep the organisation focused on the right priorities.
Marketing Impact by Numbers
Alison Jones,
Strategic Marketing Advisor
Calm, senior-level strategic marketing expertise tailored for Canberra’s unique landscape.
From consultancies to private health, professional services and specialist SMEs. I help leadership teams and founders cut through noise and make smart revenue-focused marketing decisions to build brands that grow consistently without chaos.
Case Study
See how my work with an agency building a new website for a private healthcare business resulted in a high-end UX redesign, technical rebuild, expanded content across all audiences, and a scalable framework for the next phase of growth. Among the impressive results was a 250% year-on-year increase in ranking for non-brand keywords.
What's included when you work with a Fractional Marketing Director?
Development of an overall marketing strategy and roadmap aligned to business goals
Complete audit of existing marketing efforts w/ SWOT analysis
Clarifying target audiences, customer segments, and ideal client profiles
Brand positioning and messaging strategy (story, value proposition, key messages)
Oversight of brand identity and consistency across channels
Go‑to‑market strategy for new products, services, or markets
Campaign planning and high‑level campaign design (offers, angles, channels)
Lead generation strategy across paid, owned, and organic channels
Funnel design and conversion‑rate optimisation for key journeys and landing pages
Content strategy (blogs, email, social, thought leadership themes)
Guidance on SEO, paid search, and paid social priorities
Email marketing and marketing automation strategy (nurture flows, sequences)
Marketing technology and CRM recommendations, and implementation oversight
Setting marketing KPIs, dashboards, and reporting cadence
Regular marketing campaign performance reviews and optimisation recommendations
Clear direction for external suppliers (agencies, designers, videographers)
Budget planning and allocation across channels and campaigns
Support with board/founder reporting on marketing performance and ROI
Why Partner With a Fractional Marketing Director?
FAQs
What is the process when working with a Fractional Marketing Director?
We begin with a discovery phase to understand your business goals, current marketing challenges, and growth objectives. From there, I develop a tailored marketing strategy and roadmap aligned with your commercial targets.
Implementation follows, where I work alongside your team on an agreed number of days per month, providing strategic leadership, executing key initiatives, and measuring results. Regular check-ins ensure we stay aligned and adapt as your business evolves.
What are the benefits of hiring a Fractional Marketing Director vs. a full-time Marketing Director?
A Fractional Marketing Director gives you senior-level marketing expertise at a fraction of the cost of a full-time hire. You get immediate access to strategic thinking and industry experience without the commitment of salary, benefits, and overhead. This model offers flexibility; you can scale hours up or down as needed, and brings fresh external perspective from working across multiple industries. It's ideal for businesses that need executive marketing leadership but aren't ready for or don't require a full-time resource.
How long does the engagement last with a Fractional Marketing Director?
To achieve the best results, I recommend engagement for at least 6 months. This allows time for effective strategic development, initial implementation and measurement. Most clients remain on retainers for longer, as business needs develop.
Have you got questions?
Contact me.
