Like anywhere else in the world, social media marketing in Canberra is fast-paced and everchanging.
But the basics of highly effective marketing hold true on social media as anywhere else within your marketing strategy.
The very first step in using social media to make sales is to know who you are talking to.
Understanding your target customers is the cornerstone of memorable social media marketing. It's not just about having a presence on every platform and posting the same content throughout; it's about being strategic and intentional with your marketing efforts, knowing which social media platforms your target customers are on, and the best places within those social media platforms to find them and engage.
In this article, we'll explore how to identify your target customers and master social media marketing in Canberra and beyond.
Understand Your Own Business First
Before you can identify your target customers, you need to have a clear understanding of your Canberra business.
What is your clearly defined list of products or services? Do you offer add-ons or upsell options? Do you offer bundles or package offers?
What sets your product and services apart from your competitors? Is it quality and/or price? Is it experience or customer service?
What are your short-term and long-term business goals? Where do you want to be in six months, twelve months, and five years?
While you may be tempted to skip this step, it’s essential to spend 10 minutes writing down the answers. Having a solid understanding of your business will help you build a strong foundation to identify the right customers to target on social media.
Define Your Ideal Customer Before Starting Your Social Media Marketing in Canberra
Once you have a clear understanding of your business, it's time to define better who you want your ideal customer to be!
First, who is your target audience? You may find it helpful to picture them as individuals.
What are their demographics (age, gender, location) and interests?
What social media platforms do they use? Instagram, Facebook and LinkedIn have a more mature database (mid-20s to 60+), whereas TikTok and Snapchat have a much younger user base. YouTube pretty much covers all age ranges! Here are more details on social media platform audience and usage within this blog post: How to Have the Best Social Media Marketing in Canberra in 3 Simple Steps.
By defining your ideal customer, you can tailor your social media efforts to reach them more effectively.
Conduct Market Research
Market research is an essential step in identifying your target customers for social media marketing in Canberra or beyond. It simply involves gathering information about your industry, competitors, and target audience.
What products are currently on the market? How does your product differ from them (use the list outlined in Step 1!)?
How does your price point compare to others? How does your delivery speed compare to others?
You can conduct market research through simple online research. By understanding your market landscape, whether in Canberra, Sydney, South Coast, or elsewhere, you can better position your business and target the right customers with your social media marketing.
Analyse Your Social Media Marketing Data
You need to look at what you’re currently doing (or not) before you start planning on posting. Your social media data can provide valuable insights into your target customers.
Analyse your social media analytics to understand who is engaging with your content, what content is resonating with your audience, and what platforms are driving the most traffic.
By analysing your social media data, you can refine your social media marketing strategy and better target your ideal customers.
See What Your Competitors Are Doing With Their Social Media Marketing in Canberra!
Your competitors provide valuable insights into what they’re doing to target your similar customer base. Monitor your competitors' social media activity to understand who they are targeting online, what type of content they are sharing, which content is getting them the most engagement, and what social media platforms they are using.
By monitoring your competitors, you can identify new ideas for your own social media marketing and refine your social media marketing strategy to target your ideal customers better.
Test and Iterate
Defining and refining your target customers is an ever evolving and ongoing process. It’s worthwhile to test different social media marketing strategies and content types to see what resonates with your audience.
You can even seek feedback from your audience to help better identify your target customers. Use simple polls to ask for their feedback on your social media content, products, and services. Listen to what they want and produce content that meets those needs.
By testing, iterating and listening to what your target customers want, you can refine your social media strategy and create better marketing that resonates with your ideal customers.
In Summary: You Can Master Social Media Marketing in Canberra by Identifying Your Target Customer
Outlining your target customers is essential for mastering social media marketing in Canberra – and anywhere else!
By understanding your business, defining your ideal customer, conducting some simple market research, analysing your existing social media data, monitoring your industry competitors, and testing and iterating, you can better target your ideal customers and achieve social media marketing success in Canberra.
About the Author
I'm Alison, Founder of Birdsong Marketing in Canberra, Australia. I'm a data-driven marketing strategist with 15 years of experience. I scale from hyper-local clients to SME, with the foundation of my experience being within luxury + adventure tourism, heli tourism, ski resorts, architecture and building.
I also have a degree in Psychology, which I utilise to understand online personas, consumer behaviour and emotive purchasing.
Birdsong Marketing creates personalised marketing strategies, social media marketing, copywriting and content creation for businesses in Canberra and beyond that align with the goals and objectives of your business.
We facilitate the tactical parts of putting your plan into action, ultimately increasing the awareness of your brand.
Follow @birdsongmarketing on Instagram for free marketing tips, or ask me a question below.
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