While the title of this blog sounds like clickbait, I assure you that it's not.
Let's start with an important disclaimer - just increasing your follower count isn't enough to make more sales. You need to ensure you're attracting the right people, i.e., your target audience, to your channels.
To do that, it all comes down to one word:
CONVERSATIONS
You know social media is meant to be 'social,' right?
Having meaningful conversations with others is one of the most effective ways to increase your followers on social media.
Here's how you can increase your following on social media without posting.
Step 1 to Increase Social Media Followers: Post Some Recent Content
Do not miss this vital step. You must ensure you have recent content on your social pages before you start driving awareness that your brand or business exists.
This needs to be quality content so that when potential new clients visit your profile, they find enough value that you deserve a follow.
Step 2 to Increase Social Media Followers: Find Where Your Target Audience Lives Online
One of the best ways to find your target customers is by searching for key hashtags relevant to your market or niche.
For example, if you're a company that offers helicopter tours in Australia and you're looking to do marketing in NSW, your target audience will likely follow hashtags such as #adventuretravel #neverstopexploring #helitours #travelaustralia #travelNSW
Another way is by looking to leaders in your industry who have an actively engaged audience. View their posts and go to the comment section to see who's there communicating. Add valuable comments and engage with others to get your brand recognized.
Step 3 to Increase Social Media Followers: Comment, Talk, Engage
Now that you know where your audience hangs out on your chosen social media platform, you can continue your efforts from Step 2.
Look through posts and leave meaningful comments about the subject matter - engage with others and start a dialogue. Let people know your brand exists.
You build trust when you consistently show up and provide authentic conversations with others in your niche. You also develop a rapport with potential customers and authority as an expert in your field.
Step 4 to Increase Social Media Followers // Fall Down the Rabbit Hole
After you've engaged with similar others or your target audience, you should head to their individual profiles to engage with their content.
Once there, comment, like and message these great contacts you've found.
Repeat as necessary.
Birdsong Marketing provides marketing services in Canberra, Australia and beyond.
From hyper-local clients to multi-million-dollar operations, Marketing Strategist & Founder, Alison Jones leads the creation of marketing strategies based on the goals and objectives of your business, as well as the facilitation of the tactical parts of putting your plans into action. Learn More >
For more FREE marketing tips, follow @birdsongmarketing on Instagram.
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