Delve into the best social media marketing hacks for your business in 2024.
What you’ll learn in this article:
Let's get into it.
1/ AI is your social media marketing friend, not foe
In 2024, artificial intelligence (AI) will continue to play a pivotal role in revolutionising social media marketing for businesses in Canberra and beyond.
And it's big business, too! eClincher notes that 'AI in the social media market is booming and is expected to soar from $633 million in 2018 to over $2.1971 billion by 2023'
It'll provide you with unprecedented opportunities to enhance your social media marketing strategies and drive success. Here's why and how AI will be a game-changer:
Faster Content Creation:
With AI content generators like ChatGPT becoming more commonplace, we're seeing a surge in their use for social media marketing content generation. These artificial intelligence programs allow businesses with limited resources to create content more efficiently and strategically. So if, as a Canberra business, you're finding yourself stretched too thin between too many roles, it'll be worthwhile looking into how AI can help optimise your time and ROI.
For example, for social media marketing, AI algorithms analyse user data and preferences to generate highly personalised content. This ensures that businesses can deliver tailored messages to specific audiences, increasing engagement and conversion rates.
Automated Social Media Management
AI-driven tools will become even smarter when it comes to automating routine tasks such as scheduling posts, monitoring comments, and responding to inquiries. It'll optimise key time periods to post when your content will get the biggest reach. Alongside getting more for your marketing dollars, this streamlines workflow, allowing businesses to focus on more strategic aspects of their social media campaigns.
Real-time Customer Interaction
Further to the above point, AI-powered chatbots and virtual assistants will enable businesses to provide instant and personalised responses to customer inquiries. This enhances the customer experience and builds stronger connections with your audience.
For example: Say you're a construction business in Canberra that regularly receives messages asking for quotes. You can set simple automatic replies directing people to your website and contact form, where they can fill in the details for a personalised quote. This saves you endless amount of time (and energy) replying all enquiries.
Dynamic Ad Targeting
Typically built into the big social media platforms, AI-driven advertising will refine targeting capabilities by analysing audience user behaviour, preferences, and interactions. This leads to more efficient ad spend, reaching the right audience with the right message at the right time.
2/ Threads will slide into your social media marketing strategy
After its blockbuster launch in mid-2023, even bigger things are planned for Threads in 2024. As users and advertisers (rightfully) distance themselves from X, they are drifting towards the cleaner text-based platform that Threads is offering.
Threads is poised for remarkable growth as it capitalises on emerging trends and user-centric innovations. In its opening weeks, Mark Zuckerberg was outspoken about the platform's commitment to fostering authentic connections through its streamlined interface and real-time communication features that will resonate with an increasingly discerning user base, i.e., those who are fed up with the antics of X.
Here's what Forbes has to say about it in their article - Threads: A New Generation of Healthy Social Media Discourse?
"In the global trend towards minimalism, Threads emerges as the potential harbinger of digital simplicity. As organizational psychologist Adam Grant reflects, perhaps the platform will succeed in ‘fostering an algorithm that prioritizes insight over outrage and civility over cruelty’. Threads, at its dawn, presents an environment ripe with novelty and ambiguity, creating an intriguing landscape where the social hierarchy is yet to be defined. It seemingly emboldens users to engage freely and impulsively, shedding the constraints prevalent on more established platforms."
If you haven't already thought about this platform for your business's social media marketing plan, it's worth having the discussion to see whether it's a good fit for you in the Canberra market.
3/ You still need to keep making videos for social media marketing in Canberra
Short videos are going to continue to be a core feature in your social media marketing strategy.
Short-form video has an unparalleled ability to capture and retain audience attention in what continues to be a fast-paced (and getting faster) digital landscape.
With our collective shrinking attention spans, users gravitate towards succinct and visually engaging content, making platforms like Instagram Reels and YouTube Shorts indispensable for marketers.
These types of videos facilitate rapid communication of brand messages, leveraging creative storytelling to convey key information within seconds. Their shareability fosters virality, amplifying brand reach and engagement.
Additionally, the interactive nature of short videos encourages user participation, forging a more profound connection between brands and their audiences. So, as the demand for instant, visually stimulating content continues to surge, short-form videos will dominate social media marketing strategies, offering a compelling and efficient means of communication in 2024.
If you're keen to create short-form video as part of your social media marketing strategy as a Canberra business, take a look at these three hot tips:
Social media marketing Canberra storytelling tips:
Focus on Storytelling, Not Selling
Craft a narrative that resonates with your target audience in Canberra. Whether it's showcasing your brand's journey and history in the city, highlighting customer testimonials or sharing behind-the-scenes glimpses - authentic storytelling creates an emotional connection. Ensure a clear and concise storyline that captivates viewers within the first few seconds to maximise engagement.
Visual Appeal and Creativity:
To grab attention, leverage visually striking elements, vibrant colours, and creative editing techniques. Incorporate visually appealing graphics, animations, and transitions. Short-form videos thrive on creativity, so experiment with different formats, filters, and effects to make your content stand out. Keep in mind that the visual appeal should align with your brand identity for consistency.
Call-to-Action (CTA) Integration:
Clearly define the purpose of your video and include a compelling call to action (CTA). A well-placed CTA enhances viewer engagement by encouraging viewers to visit your website, participate in a contest, or share the video. Keep the CTA concise and align it with the video's objective. Use on-screen text or voiceovers to reinforce the desired action, ensuring that viewers know how to respond after watching.
4/ People will use social media platforms as search engines
Social media platforms have evolved beyond a place to merely post your running commentary on daily life (I'm looking at you, Facebook circa 2009). They have now firmly cemented themselves as communication hubs to serve as dynamic search engines.
Users of platforms like Facebook, Instagram, and Threads can discover more about your Canberra business simply by searching for the same type of keywords you rank for on Google.
For example:
When you search for something on Instagram, the platform's algorithm goes to work to understand your preferences. It takes note of the type of content you engage with – what you like, comment on, or share. This information helps the algorithm create a profile of your interests.
The next time you open Instagram, the algorithm doesn't just show you the exact content you searched for; it goes a step further. It leverages machine learning to recommend content that is similar to what you've shown interest in before. This could include posts with similar themes, topics, or accounts related to your search.
Instagram's algorithm aims to enhance your experience by providing a personalised feed tailored to your preferences, making your time on the platform more enjoyable and relevant to your interests.
Furthermore, thanks to the algorithms, once a user has searched for, viewed or interacted with content, brands or businesses similar to yours, they're more likely to be served more of your content on their respective 'Discover' pages as a result.
To tap into this, you can use keywords and hashtags to make your content relevant and searchable to your target audience in Canberra on your chosen platforms.
About the Author
I'm Alison, Founder of Birdsong Marketing in Canberra, Australia. I'm a data-driven marketing strategist with 15 years of experience. I scale from hyper-local clients to SME, with the foundation of my experience being within luxury + adventure tourism, heli tourism, ski resorts, architecture and building.
I also have a degree in Psychology, which I utilise to understand online personas, consumer behaviour and emotive purchasing.
Birdsong Marketing creates personalised marketing strategies, social media marketing, copywriting and content creation for businesses in Canberra and beyond that align with the goals and objectives of your business.
We facilitate the tactical parts of putting your plan into action, ultimately increasing the awareness of your brand.
Follow @birdsongmarketing on Instagram for free marketing tips, or ask me a question below.
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